What was Max Azria's net worth?
Max Azria was a French fashion designer who had a net worth of $400 million at the time of his death. Max Azria was the founder of the contemporary women's clothing brand BCBG MAX AZRIA. The name "BCBG" came from the French phrase "bon chic, bon genre," which means "good style, good attitude." He successfully developed high-fashion collections for women from separates, suiting, evening dresses, and denim, to footwear, eyewear, swimwear, and handbags.
At his peak, circa 2010, Max Azria's net worth was $1.2 billion. At that point, the company's 21 brands were generating annual revenue of $2 billion. Unfortunately in his later years, his company faced significant struggles. Max left the company in 2016 and a year later the brand filed for bankruptcy. It was acquired out of bankruptcy by Marquee Brands. Unfortunately Max died on May 6, 2019 at the age of 70.
The main brands under the BCBG umbrella at its peak were:
- BCBGMAXAZRIA: The flagship brand known for its ready-to-wear collections, including dresses, separates, and accessories for women.
- BCBGeneration: A more affordable, youthful line targeting younger customers with trendy and casual styles.
- Max Azria Atelier: The haute couture line featuring high-end, intricate designs showcased during fashion weeks.
- Hervé Léger: Acquired by BCBG in 1998, this brand was famous for its iconic bandage dresses.
- Max Azria: A contemporary collection for women with a focus on modern, clean aesthetics.
- BCBG Max Azria Runway: The brand's runway collections presented during New York Fashion Week.
- BCBGMAXAZRIA Bridal: A collection of wedding gowns and bridesmaid dresses.
(Photo by Joe Kohen/FilmMagic)
Beverly Hills Mansion
In 2005 Max paid $14.4 million for a Paul R. Williams-designed 30,000-square-foot mansion in the ultra-affluent Holmby Hills neighborhood in Los Angeles. The home, which sits on 2.8 acres, has 14 bedrooms and 25 bathrooms. In the years following his purchase, Max spent an additional $30 million on renovations.
In 2015 Max listed the home for sale for $85 million, but did not get any buyers. His widow offered the home again over the years for as little as $55 million. In 2024, she placed it up for auction with no reserve price. Here is a video tour of the mansion:
Bryan Bedder/Getty Images
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